Global Advisory · Built for Growth

Your business,
financially stronger.

Safana brings institutional-grade financial thinking to high-growth businesses — fintech, digital commerce, and cross-border operators who need a CFO's judgment without the full-time cost.

50+
Engagements completed
5
Sectors of focus
6
Practice areas
100%
Senior-led delivery
Our approach
Niche by design. Senior by default.

We operate at the intersection of finance, technology, and cross-border commerce — sectors where generalist advice costs more than it's worth.

Sectors we serve
Fintech & Payments
Neobanks · processors · payment infrastructure · wallets
Digital Commerce
E-commerce · D2C brands · online marketplaces
Crypto & Digital Assets
Treasury management · payment rails · compliance
Import & Export
Cross-border payments · FX exposure · settlement
Growth-stage Companies
Founder-led businesses scaling toward Series A–C
Why Safana
01 — Niche by design
We only work with sectors we know cold
We have turned down engagements outside these sectors. Our clients get advisors who have seen their exact problem before — not someone learning on the job.
02 — Senior-led, always
No juniors. No handoffs. No templates.
Every engagement is run by a principal. The person in your first session is the person doing the work.
03 — Operator mindset
We advise like owners, not consultants
We understand payment rails, compliance costs, treasury risk, and margin pressure from the inside — not from a slide deck.
04 — Candour over comfort
We say what others won't
We do not optimise for repeat engagements by telling clients what they want to hear. Our measure of success is your outcome.
How we work
A process built for results

Every engagement follows the same rigorous structure — from first conversation to final deliverable.

Step 01 — Discovery
We listen before we advise
The introductory session is diagnostic. We ask the questions most advisors skip — about your unit economics, your cash position, your exposure, and your real constraints.
Step 02 — Diagnosis
We identify the real problem
Most businesses we work with have already identified a symptom. Our job is to find the root cause — combining financial analysis with operational context to surface the issues that actually matter.
Step 03 — Delivery
We build and stay accountable
We do not deliver reports and disappear. Every engagement ends with a concrete action plan — owners, timelines, and measurable outcomes. For ongoing mandates, we remain accountable to the numbers alongside you.
Practice areas
Six areas. One focus.

Each engagement is led by a senior advisor — no juniors, no templates. Scope and fees are discussed and agreed after your introductory session.

Fees are agreed after your first session. The only upfront cost is the introductory session fee.
Fractional · ongoing
CFO as a Service
A dedicated senior CFO embedded in your business — strategy, forecasting, reporting, and investor-ready financial infrastructure, scaled to what you need each month.
  • Dedicated principal on demand
  • Financial strategy & KPI architecture
  • Investor, board, and lender reporting
  • Fundraising and M&A support
Project-based
Financial & Operational Analysis
A structured deep-dive into your financial and operational model — surfacing inefficiencies, cost leakages, and growth levers that are not visible at the surface level.
  • Full financial model review
  • Operational cost analysis
  • Prioritised improvement roadmap
Advisory session
Growth Strategy
A focused engagement to build a credible financial roadmap for your next phase — whether that is scaling revenue, entering new markets, or optimising your capital structure.
  • Growth levers and sequencing
  • Unit economics review
  • Capital and funding strategy
New
Managed setup · US-based
Business Bank Account
End-to-end guidance on opening a US-based business bank account — provider selection, documentation, and full setup for companies that operate across borders.
One-time fee
$199
Full setup included
FedwireACHSWIFTOn-rampOff-ramp
Suited for
E-commerceCryptoFintechImport & Export
Rapid diagnostic
Diagnostic
Financial Health Scan
A comprehensive assessment of your company's financial health — liquidity, profitability, solvency, and operational efficiency — with a prioritised findings report and debrief.
  • Liquidity and solvency analysis
  • Profitability and efficiency scoring
  • Risk flags and recommended actions
Open inquiry
Not sure where to start?
Book a session to discuss your situation. We will identify the right engagement type, scope, and approach for your business — with no obligation to proceed.
  • Open agenda — your priorities
  • Service and scope recommendation
  • No commitment required
Impact
Where we've made a difference

A selection of engagements across our client base. Sector-specific, outcome-driven, and built on senior advisory from day one.

01
E-commerce margin recovery
Helped an online retailer identify $340k in recoverable costs through supplier renegotiation and fulfilment restructuring — increasing gross margin by 11 points within two quarters.
02
Fintech onboarding overhaul
Reduced client onboarding time by 60% for a payments company by redesigning their KYC architecture with AI-assisted compliance tooling — cutting cost-per-acquisition by a third.
03
Crypto treasury governance
Built a treasury governance framework for a crypto-native company with $12M in digital assets — covering exposure limits, settlement protocols, and board reporting standards.
04
Fractional CFO intervention
Stepped in as fractional CFO for a Series A business burning cash without visibility. Rebuilt the financial model, identified a 4-month runway extension, and prepared the company for its next raise.
05
Cross-border payment restructuring
Helped an import/export operator eliminate $180k in annual FX losses and settlement delays by redesigning their payment rail strategy across three corridors.
06
Growth roadmap for Series A
Delivered a 24-month financial roadmap for a founder-led SaaS business ahead of its Series A — including unit economics, cohort modelling, and a capital allocation framework.
Start an engagement
Every engagement
begins with a conversation.

Secure your introductory session below. A senior Safana advisor will assess your situation and outline what a full engagement could look like.

Introductory session
A direct 15-minute conversation with a Safana principal. Come with your most pressing financial challenge — we will tell you honestly what we see and what we would do.
Introductory rate
$19.99
15-minute senior advisory session
One session fee confirms your slot and gives you direct access to a senior advisor. Full engagement scope and fees are discussed and agreed separately — no obligation to proceed.
Introductory rate for new clients.
Confirm your session →
Secure payment via Stripe · Takes under 60 seconds
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1
Confirm your session
Complete your $19.99 payment via Stripe to secure your slot.
2
Select your time
You are redirected to our scheduling page to choose a time that works for you.
3
Session confirmed
A calendar invite is sent instantly. Your advisor will be prepared.
Payment confirmed.
Thank you. Click below to select your preferred time. A calendar invite will be sent to your email immediately upon booking.
Select your date & time
Schedule your session →
Your advisor will be prepared for your session.
Session confirmed once a time slot is selected on Cal.com.
Contact
Get in touch

Have a question or want to explore what an engagement with Safana could look like? Send us a message and we will respond within 24 hours.

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Privacy Policy

Last updated: March 25, 2026 · Safana LLC

1. Introduction

Safana LLC ("Safana", "we", "us") is a Delaware LLC (File No. 10006691) at 1007 North Orange Street, 4th Floor STE 229, Wilmington, DE 19801. We operate safanacf.io and provide financial consulting services.

2. Information We Collect

  • Personal identification: name, email, company name provided through booking or contact forms.
  • Payment data: processed exclusively by Stripe. We do not store card details.
  • Usage data: IP address, browser type, pages visited, collected via cookies and analytics.

3. How We Use Your Information

  • Process payments and confirm session bookings
  • Communicate about sessions and project engagements
  • Comply with applicable US and international legal obligations
  • Prevent fraud and maintain platform security

4. Legal Basis (GDPR)

For EEA users: (a) performance of a contract, (b) legitimate business interests, (c) legal obligation, (d) consent where required.

5. Sharing Your Information

We do not sell or rent your data. We share it only with Stripe (payment processing), analytics providers, and when required by law.

6. Data Retention

Personal data is retained as required. Financial records kept for minimum 7 years per US tax regulations.

7. Your Rights

You may access, correct or delete your data. Contact us via our Contact page.

8. Contact

Safana LLC · 1007 North Orange Street, 4th Floor STE 229, Wilmington, DE 19801 · Contact page

Terms of Service

Last updated: March 25, 2026 · Safana LLC

1. Agreement

These Terms govern your use of safanacf.io and our services. By booking, you confirm you are 18+ and agree to these Terms in full.

2. Nature of Services

Safana provides financial consulting services. All services are advisory in nature. Safana is not a licensed investment advisor, auditor, attorney or tax professional. Clients remain solely responsible for their own business decisions.

3. Booking and Payment

  • A session fee of $19.99 is charged at booking to confirm your introductory slot. Payment is processed via Stripe.
  • After payment, you will be directed to select your preferred date and time via our scheduling page.
  • Full engagement scope and fees are discussed and agreed separately after the introductory session. No further charges are made without your explicit written agreement.
  • Session fees are subject to change with reasonable notice.

4. Cancellation and Refunds

  • Cancellations 48+ hours before session: full session fee refunded within 5 business days.
  • Cancellations under 48 hours: no refund; session may be rescheduled once within 30 days at no charge.

5. Confidentiality

Both parties agree to keep confidential any proprietary information shared during the engagement. Safana will not disclose client data without prior written consent except where required by law.

6. Limitation of Liability

Safana's total liability shall not exceed amounts paid by you in the preceding 12 months. Safana is not liable for indirect or consequential damages.

7. Governing Law

These Terms are governed by the laws of the State of Delaware. Disputes shall be resolved by binding arbitration in Wilmington, Delaware under AAA rules.

8. Contact

Safana LLC · 1007 North Orange Street, 4th Floor STE 229, Wilmington, DE 19801 · Contact page