Most brands lose control of their online channel.
We're the retailer that doesn't.
Safana buys from brand owners and authorized distributors, then sells online with pricing held, listings intact and every invoice on file. Growth for your brand, without the mess that usually comes with it.
integrity
Disciplined retail distribution for U.S. brands
We sit in one place in your supply chain and we do one job well. Product comes to us in full cases from an authorized source, and it reaches the consumer at the price you set.
Brands and distributors
Authorized supply, purchased in full case quantities on standard terms.
Retail execution
Pricing, content, inventory and compliance handled as one discipline rather than four afterthoughts.
Consumers
Sold to end customers only. Never resold to other resellers or brokers.
What we buy
We buy wholesale and sell to the end consumer. We are open on category, but not on standards. If a line meets the criteria below, we want to see it.
Authorized supply only
Direct from the brand owner or an authorized U.S. distributor. No liquidation, no diverted goods, no parallel import.
Full cases
Case pack quantities on standard pallets to a single U.S. receiving point. No split shipments, no drop ship.
Replenishable demand
Consumables and everyday goods we can reorder on a predictable cycle, rather than one time closeouts.
Sealed retail packaging
Product arrives consumer ready, with intact manufacturer packaging, barcodes and labeling.
Protected pricing
We prefer brands that publish and enforce MAP. Price discipline protects your margin as much as ours.
Room in the channel
Categories where one more disciplined retailer adds coverage instead of crowding an existing partner.
How we run the channel
Amazon US is our primary marketplace. We expand one channel at a time, deliberately, and never into a marketplace your agreement restricts.
Marketplace retail
Listings managed daily, inventory planned against real sell through, and stock kept live so the buy box never goes quiet.
Listing integrity
Correct titles, accurate copy and your imagery. No altered packaging, no bundling and no repackaging without written approval.
Price enforcement
Automated monitoring against your MAP. Deviations on our listings are corrected within two business days of notice.
One product, twelve months,
two different channels
When nobody holds the line, the price finds the floor. Once it does, your margin follows it down, your retail partners start asking questions, and the positioning you spent years building is set by whoever is most desperate to move stock.
Your brand online, with the pricing intact
Most brands have been burned by an online reseller at least once. These are the terms we hold ourselves to, and we will put every one of them in the agreement.
We hold MAP
We price at or above your minimum advertised price, and we correct any deviation within two business days of notice.
We do not redistribute
Product bought from you is sold to end consumers only. We never resell to other resellers or brokers.
We respect channel restrictions
If a marketplace is off limits under your agreement, we will not list there. We ask up front, and if that leaves no channel for a line, we pass on it rather than look for a way around it.
We protect the listing
Accurate content, correct imagery, no altered packaging, and no bundling or repackaging without written approval.
We keep the paper trail
Full invoice records retained and produced on request, for brand authorization or marketplace audit.
We answer the phone
One named contact for your account. Channel issues get a reply within two business days, not a ticket number.
Open a line
For brand owners, authorized distributors and manufacturer's reps. Send a line card and we will come back within two business days with our documentation packet.
New accounts and line cards
Company details
Everything a purchasing or credit team needs to open an account with us. Supporting documents are supplied on request within two business days.
Company Record
Rev. 2026- Legal name
- Safana LLC
- Entity type
- Limited Liability Company
- Jurisdiction
- Delaware, United States
- EIN
- Supplied at account opening
- W-9
- Supplied at account opening
- Resale certificate
- Supplied at account opening
- Registered address
- 1007 N. Orange St., 4th Floor, STE 229
Wilmington, DE 19801, United States - Accounts contact
- purchasing@safanacf.io